Special ceramic-coated bristles heat up to just the right temperature to gently relax hair as you brush leaving you with silky-smooth straight hair in just minutes!The brush that straightens your hair. Simply brush to smooth and straighten Heats up to 450 degrees. To activate your brush, hold down the Power Button for about 2 seconds until the numbers appear on the display. Then press the +/- buttons until you’ve reached your desired temperature. Hold down the start button for 3 seconds until display illuminates in order to turn on. Brush your hair with the Simply Straight for perfectly straight hair in minutes.